project

In 1997, Kevin Kelly in Wired Magazine set out twelve rules for the new economy. Rule five was the 'Law of Increasing Returns: Make Virtuous Circles – the idea that you could create positive ripples that self-sustain themselves: as a networked platform becomes useful, it gets users, therefore is more useful, so gets more users, ad infinitum.

In June 2008 Netribution Ltd won feasibility study funding to explore how to enhance the live experience of filmgoing. The project, Living Cinema, was run with Francis Morgan-Giles, Eelyn Lee Productions and Yuva, culminating in test performances at Thomas Tallis School in South London and the Star and Shadow Cinema in Newcastle.