Two reports for the EU Interreg-funded Irish, North-Irish & Scottish creative cluster project Honeycomb. The first looked at producers & market activity across animation, film & TV, music and interactive media; the second at the commissioners of content, across tourism, advertising & health/education.
“Beneath the surface, unnoticed by many, an even deeper force [is] at work – the rise of creativity as a fundamental economic driver, and the rise of a new social class, the Creative Class... The creative individual is no longer viewed as an iconoclast. He –or she – is the new mainstream.”
Richard Florida, The Rise of the Creative Class