After Netribution ran out of money at the start of 2002, founders Tom and Nic parted company and Nic joined ShootingPeople.org, a mailman email discussion list for indie filmmakers, as first employee. The two founders of Shooting People had borrowed £30,000 to make a subscriber version of the email list to fund the cost of daily moderation, online profile directories and expansion of new lists - with a seemingly impossible business model of "users paying to read early the content that other users pay to produce".