This project was motivated by the struggle producers and distributors have to make a return on their work. With online revenues for films still uncertain, exhibition income is more important than ever, as it remains one market where people are happy to pay for content - and the market is healthy and growing. The music industry has weathered many of the challenges of the digital transition thru a resurgence in festivals, touring and concerts, which overtook sales of singles and albums in 2009, as the biggest earner.